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Facebook targets African Youths with ‘My Digital World’






Facebook says it has launched “My Digital World”, a programme designed to equip the youths in Africa with skills needed to navigate the digital world.

Facebook made the disclosure in a statement on Monday saying “My Digital World” was a consolidation of all its digital literacy programs including Safe Online with Facebook, Ilizwe Lam, and eZibo which would all be offered virtually this year to adapt to the COVID-19 pandemic.

The tech giant noted that this year it was prepared to train close to 20,000 participants across Nigeria, South Africa, Kenya, Zambia, Senegal, Cote d’Ivoire and Ethiopia on safe, responsible and beneficial usage of the digital platforms.

Commenting, Phil Oduor, Policy Programs Manager for Economic Impact and Digital Literacy, Facebook said: “We remain committed to equipping young people and the general public across Sub-Saharan Africa with the vital digital skills needed to navigate the digital world, especially during these pandemic.”

Oduor said it had never been more important to invest and train communities, the next generation of leaders to better understand and utilise the power of digital tools to take full advantage of what the internet had to offer.

“The training is free and open to youths aged 13 years and above, and will also focus on teachers, parents and guardians.

“The sessions commence from today June 15 with the programme including up to 90-minutes Instructor-led live webinars featuring presentations, demos and virtual discussions.

“Also they will have access to digital marketing campaigns highlighting best practices, tips, quizzes and polls on digital literacy topics, with content delivered through Facebook and Instagram.

“Modules on online safety, privacy, news and media literacy, and digital citizenship citizenship would also be made available.

“Facebook is committed to the well-being of individuals and communities visiting its platforms,” Oduor said.

He said Facebook also invested in this initiative to build awareness on responsible online behaviour, critical thinking and understanding of social issues in a safe way.



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